Wellness Week travel: Cyclades on a sailing boat.
World is our playground
The world is our playground series is a serie of travel photography related to the global wellness experience built by the Wellness Week startup. In the first episode, around greek islands on a sailing boat, the idea was to celebrate the stunning seascape with the boat as a unique point of view. The complete collection of photographs has been collected in a pdf book on line.
Since the core of Wellness Week was the innovative alliance between sport, health and travel, we decided to override corporate photography based on stock imagery. Instead we made the brave choice to produce corporate identity photographes using strategies of documentary and travel photography. Hence, we took advantage of real activities in real places to turn them in iconic truth related images. Travel photography focuses on the beauty, diversity, and uniqueness of the sites chosen by Wellness Week, while documentary photography emphasises the effort to use sport as an everyday medicine. That is the reason why we also produced an art book related to travel and geographies.