Giovanni Ambrosio: Visual Storytelling Through Design & Photography
I am a photographer, designer, and writer. I work across disciplines, exploring how photography, text and design shape narratives—whether in performance, documentary work, or visual identities. My practice is built on structure and concept. Design is not just form; it is a way of thinking. Through photography, graphic design, and editorial projects, I develop visual systems where images and words interact. I am affiliated with Maison des Artistes, member of AFD Alliance France Designers. Adagp manages my rights.
I Tell Stories with Images and Text
My work moves across performing arts, editorial photography, corporate storytelling and branding, always seeking meaningful ways to archive, narrate, visualise and define projects, and to tell stories. My approach blends conceptual clarity and visual coherence: riting, designing, and photographing, I construct visual systems where text, shapes, and images interact, to build meaningful and adaptable identities.
Design & Art Direction – Making Visual Systems Work
To design is to create a structure for things to exist. I work on branding, visual identity, and editorial projects, combining photography, typography, and layouts into coherent designs.
Editorial & graphic design – minimalist, geometric, and typography-driven.
Visual identity development – designing from scratch, in close dialogue with clients and creatives.
Art direction – assembling tools for designers, motion designers, and illustrators to bring projects to life.
Typography is not just a detail—it is an active element of storytelling. I choose typefaces with a story, or those that create one.
Wellness-Week brand identity © Giovanni Ambrosio
Writing – A Structure for Words
I have a literary and poetic background. I write communication texts, press releases, and editorial content with a strong connection between image and text. I admire brilliant copywriters, inspired advertising texts, and minimalist storytelling.
Copywriting for visual identities – from branding texts to strategic messaging.
Editorial content & creative writing – blending research, storytelling, and design.
Artistic & research-driven texts – expanding visual narratives through words.
Photography – From Performing Arts to Documentary Work
I am a long-term collaborator of theatre companies, visual artists, and cultural institutions, documenting the ephemeral and the staged. My photographic practice is rooted in storytelling, but it also explores movement, the depiction of architecture and spaces, and the exploration of bodily presence throughout portraits..
Performing arts photography – portraits, stage photography, and behind-the-scenes documentation.
Editorial & documentary photography – I explore football cultures, food narratives, and social experiences.
Corporate & business photography – marketing events, academic conferences, and brand storytelling.
Food & restaurant photography – since 2015, I have documented restaurant life, food culture, and culinary rituals.
Beyond photography, video is a tool I engage with, especially in art and stage documentation. In addition, multimedia editing – working with video colour grading, enhancements, and layout structuring.
French chef and entrepreneur Alain Ducasse minutes before his keynote speech at Food Morning 2017. © Giovanni Ambrosio
Web Design & Digital Content Strategy
I design and structure websites. My knowledge of WordPress, CSS, and HTML allows me to develop projects independently while collaborating with developers.
Website design & content creation – finding a balance between visually strong layouts and UX.
SEO-driven storytelling – making content searchable, spreading it across channels.
Education & Collaborative Research
I work in educational and academic environments, leading workshops, masterclasses, and pedagogical projects. Collaboration is key—I work with:
Artists & designers – combining photography, typography, illustration, and motion design.
Museums & cultural institutions – working on artistic research and visual archives.
Editorial & publishing projects – shaping books, magazines, and digital experiences.
Pygmenti Dance Festival brand identity © Giovanni Ambrosio
Let’s Work Together
Have a project in mind? Let’s talk.
Send an EmailCall for interns
I always am keen to get in touch with students looking for trainees either in the course of their studies (for compulsory or end-of-study traineeships), or graduate trainees. In both cases I always apply rules from French conventions de stage.
In last years, specially after Covid, I have successfully developed an on line modus operandi with interns.
Traineeships are always intended as a workshop space for mutual exchange and obviously as a moment of training, both intellectual and practical.
Proposals are welcome at studio@black-spring-graphics.com
