Wellness Week was a wellness travel initiative offering week-long sport and well-being retreats in luxury locations. I was commissioned to document each edition through professional photography, capturing both the physical practices and the atmosphere of rest, nature, and renewal.
The photographic work included sport sessions, group activities, landscapes, daily rituals, and details of the hosting venues. Each image was crafted to support the brand’s mission: showing how sport, health, and beauty come together in a curated, mindful experience.
These images have been used across websites, social platforms, brochures, and client reports — contributing to the long-term brand communication and marketing strategy of Wellness Week, and offering a strong visual archive for internal and external promotion.
This body of work is part of a broader visual strategy for the Wellness Week brand, including visual identity design, narrative photo projects like Geografie and Cyclades, and the printed publication Geografie available in the shop.
