Animated movement cards for practising wellness anywhere
This set of animated GIFs was created to promote the activities of the wellness start-up Wellness Week, with a focus on outdoor sports, boxing training, and postural work.
Wellness Week Gifs
Beyond their role as promotional content, these animations functioned as visual tools designed to help potential clients engage with the brand’s methodology. Each GIF served as a brief, looped demonstration of simple movements that users could replicate on their own, anywhere and at any time.
I was responsible for both the photography and composition of the animated GIFs, working to create a minimal and consistent visual language that aligned with the overall brand identity. These micro-sequences were distributed on social media and messaging platforms as animated cards, bridging the gap between communication and practical application.
