A collective ecological walk shaped by sound art and visual strategy
Tune The Town is a soundwalk and ecological awareness project curated by Progetto Fiori, focused on promoting acoustic sustainability in urban environments. Selected in 2024 for the Lost in Transition acceleration program (Blam), the project debuted in Salerno in October 2024 with support from the Italian Ministry of Culture and the European Union (Next Generation-EU).
A collective project born to define the visual identity, communication design, and copywriting strategy, working alongside Antonio Marano (designer) and Daniela Allocca (copy advisor), with photography by Angela Sodano. Our goal was to translate the ecological and sensorial nature of the project into a calm, readable, and immersive graphic system.
From logo design to banners installed along the walk path, from QR code integration to storytelling fragments printed on-site, each element contributes to turning listening into an active public gesture. The project identity—featuring an urban skyline blended with an audio equaliser and a tuning knob embedded in the logo—echoes the dual meaning of “tune”: to harmonise and to connect.
Tune The Town explores sound as a tool for civic regeneration. Instead of visual landmarks, the walk offers listening points, each one activating a sound artwork derived from site-specific field recordings and community stories.
