Cyclades on a sailing boat

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Cyclades on a sailing boat
Cyclades on a sailing boat
Cyclades on a sailing boat
Cyclades on a sailing boat
Cyclades on a sailing boat

Since the core of Wellness Week was the innovative alliance between sport, health and travel, we decided to override corporate photography based on stock imagery. Instead, we made the brave choice to produce corporate identity photographs using strategies of documentary and travel photography. Hence, we took advantage of real activities in real places to turn them into iconic truth related images. Travel photography focuses on the beauty, diversity, and uniqueness of the sites chosen by Wellness Week, while documentary photography emphasises the effort to use sport as an everyday medicine. That is the reason why we also produced an art book related to travel and geographies.

Cyclades on a sailing boat
Cyclades on a sailing boat
Cyclades on a sailing boat

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