A direct campaign built with EXTRA
For the communication of Una conversazione tra voci inaspettate, I used EXTRA, the open-source graphic kit I created for independent art spaces. The campaign was designed to be clear, minimal and effective, with a strong focus on Instagram Stories and digital distribution.
The decision was to avoid using images before the event and to build the entire communication through extended copywriting, using the artists’ own words as the central element. Stories and posts gave voice directly to the participants, with minimal mediation, turning text into a tool of presence and dialogue.
Una conversazione tra voci inaspettate (2025) — communication campaign for Opificio Puca, Sant’Arpino (Caserta). Curated by Untitled Age, with works by Maria Giovanna Abbate, Francesco Capasso, Mario Gabola, Andrea Laudante and Francesco Lanna. Built with the EXTRA graphic kit. Copywriting and graphic design by Giovanni Ambrosio.
