Cortex Culture des Cultures. An attractive and illustrated Info point.

The University of Lyon 3 has asked to revamp the Point Culture, an info point with a Facebook Page that disseminates Lyon’s cultural news to students (shows, exhibitions, concerts…). 

Naming: Cortex, culture of cultures.

Primary plant tissue made up of large cells with thin walls that separate the vascular system and the epidermis of stems and roots. Also called primary bark. The culture (or cultivation in the ambiguity of French) flourishes (in French, literally, verdant) sprouts, fades and becomes something else.

Branding: Cortex, Culture of Cultures

A visual project that promotes the new social and digital way in which the Point Culture of the University of Lyon 3 contributes to the intellectual activities of students, offering them physical and virtual places of exchange of culture, music, philosophy, theatre, dance, poetry, and life. A series of posters and an A5 leaflet to promote the page. Original drawings and illustrations clarify the concept of culture of cultures. The first distribution of the leaflets was accompanied by a competition that provided for the winning of prints of the illustrations in limited editions for those who started following the page.

Culture verdoyante
bourgeonne,
fane et devient autre chose.