From local association to cultural brand rooted in the Vesuvian landscape
Vesuvio Adventures is more than an outdoor initiative. It is a cultural, environmental, and community-based project rooted in the Vesuvian territory. Founded in 2020 in Ottaviano, it promotes hiking, ecological activism, education, and artistic interventions. I was invited to reframe their image—not just through visuals, but through strategic design thinking. The goal was to support their evolution from a local association into a professional cultural entity.My role evolved into that of a creative director and strategic consultant, helping Vesuvio Adventures structure itself as a cultural operator. This included the conception and curating of projects like Corte Vico II San Michele, or Monumento Desiderato.
