Boutique Paris Passion is a women’s fashion boutique located in Freiburg im Breisgau, Germany, featuring a carefully curated selection of French clothing brands. From 2012 to 2020, Black Spring Graphics Studio collaborated with the store on the design and maintenance of its website, ensuring a strong and elegant digital presence aligned with its Paris-inspired style.
The project focused on custom web design and periodic updates to support the store’s promotional needs. We also developed targeted print campaigns—including seasonal flyers, in-store posters, and small catalogues—maintaining visual coherence with the boutique’s refined and feminine aesthetic. The website, still active today, reflects a visual approach that privileges clarity, elegance, and usability, built to adapt over time without requiring frequent redesigns.
Key services provided:
Custom website design and updates
Visual layout for seasonal content
Print support: flyers, window posters, promotional mini-catalogues
Web-ready image curation and typographic styling
This long-term collaboration highlights our ability to provide sustainable web solutions for local businesses, with a design approach that balances aesthetics, performance, and real-world retail needs.
