Corte Vico II San Michele is a long-running contemporary-art installation I curate in Ottaviano, at the foot of Mount Vesuvius. Since 2002, the project has relied exclusively on prints designed in a restrained Didot palette. For the 2025 edition, titled Montagna, I was commissioned to extend the visual language into a full social-media ecosystem while preserving the tactile authority of the original posters.
Large-format billboard – 80 × 100 cm, wheat-pasted on strategic road intersections around Vesuvio; deep-green forest texture, white Didot headline, footer reserved for partner logos (Comune di Ottaviano, Parco Nazionale del Vesuvio, BNN VSV, CANS).
Small-format prints—A3 & A4 variations with a white margin that frames the artwork and seamlessly integrates sponsorship marks—are distributed in cafés, libraries, and schools.
I translated the print grid into a modular Instagram carousel & story system presenting artists and artworks: Quote-led slides — dramatic photography + short questions related to the exhibition in order to spark saves and comments: What language does the mountain speak? Interactive stories — polls (Refuge vs Threat?) and emoji sliders dressed in the same serif/forest palette; daily Q&As harvested user-generated words for the live installation. Live coverage and reel recap with prepared-sax sound fragments by Mario Gabola & Giuseppe Vietri.
Creative direction & art direction (print + digital)
Poster design (billboard, A3, A4)
Social-media strategy & copywriting
Photography & video supervision
Curatorial voice alignment
This project demonstrates how our work can easily bridge heritage print identities with agile digital storytelling, reaching local communities and international contemporary-art audiences. This was an integrated campaign—poster to post—rooted in place yet optimised for engagement.