A direct campaign built with EXTRA
For the communication of Una conversazione tra voci inaspettate, I used EXTRA, the open-source graphic kit I created for independent art spaces. The campaign was designed to be clear, minimal, and effective, with a strong focus on Instagram Stories and digital distribution. The decision was to avoid using images before the event and to build the entire communication through extended copywriting, utilising the artists’ own words as the central element. Stories and posts gave voice directly to the participants, with minimal mediation, turning text into a tool of presence and dialogue.
