Igual que Long Beach was the first duo exhibition in Italy by artists Darya Diamond and Esther Gatón, curated by Christian Taranto for Tramandars, and hosted at Pu-téca, a 24/7 votive kiosk for contemporary art in Borgo Casamale, Somma Vesuviana (Naples), from June 12 to July 15, 2025.
For this project, I developed the full visual identity through a collaborative approach with the artists and curator. The key visual—a photograph offered directly by the artists—became the core image for all printed and digital materials: posters, postcards, Instagram posts, and Stories. Their contribution was conceptual: an extension of their work, diffused across the communication system.
I used EXTRA, our open-source design system for independent art practices, which enables minimal, adaptable, and reusable layouts. Combined with the typeface Apfel Grotesk by Luigi Gorlero, this setup supported a graphic language focused on clarity, proximity, and process.
Design here did not function as branding but as a form of critical mediation. Printed matter, social assets, and signage were treated as curatorial tools—acting in continuity with the exhibition’s themes of intimacy, informality, and permeability.
Colour-printed materials were produced by Tramandars, while the black-and-white set was supported by Vetro Italia SRL. A final contribution came from Cans Beershop, supporting local diffusion.