Alongside the visual identity design, I was commissioned to photograph the entire Hair at Night experience, from backstage preparations to the final runway presentation. The goal was to create an immersive documentation of the event that would serve for communication, press, and archival purposes. I also produced studio-style fashion portraits of each hairstyle model.
Visual Continuity from Prep to Press
By combining photographic documentation and art direction, I ensured that all content produced for Hair at Night aligned with the project’s identity. This kind of visual coherence is especially valuable for:
Brand-aligned event storytelling
Content marketing across platforms
Seamless hand-off to PR and sponsors
Photography included:
Live documentation of styling and cutting sessions
Backstage and preparation moments
Audience and atmosphere shots
Fashion portraits of finished looks
Detail shots for editorial and press use